Jesse Streb

Jesse Streb

5 posts
The art of the FTUE in VUX
voice

The art of the FTUE in VUX

At Rocket we have always put a lot of thought into the FTUE (First Time User Experience) for any of our mobile or web applications. However, until recently, this topic was often overlooked for our voice skills. The more we thought about this, the more we realized that getting the FTUE right in voice was as important, if not more important in voice. The reason for this lies in the famous saying, "a picture is worth a thousand words". When users come to an app, their brains quickly digest a lot of

Your Alexa Audio Encoding Tool
voice

Your Alexa Audio Encoding Tool

Introducing the Alexa Audio Encoding Tool [http://www.rocketinsights.com/voice/alexa-encoding-tool/] The alexa ecosystem allows developers to play back audio in two unique ways. The first is to leverage the Amazon audio player. This is ideal for when you want to play a whole song, think Spotify skill, but the challenge is that you are turning control over to the audio player. Once you hand over control it's no longer possible to mix spoken text with your audio files. The other way is to mix a

Alexa: Unlock the power of custom slots
voice

Alexa: Unlock the power of custom slots

At the end of each project we always like to debrief and identify what we learned so that we can share and leverage that knowledge in future projects. Fortunately, the nascent nature of developing for the amazon alexa ecosystem has provided us with plenty of opportunity to learn! This post is how we leveraged custom slots in some new powerful ways in order to deliver our most recent project [https://www.amazon.com/Crackle-Inc-Ask-Titanium-Rex/dp/B072Q9WFSZ] for Sony Crackle. For those unfamili

A startup's guide to video: part 1 (Getting the video)
web

A startup's guide to video: part 1 (Getting the video)

As the growth of video usage on the internet has exploded over the past decade we have come across an increasing number of startups looking to leverage this medium in interesting ways. Despite these companies having extremely talented teams we have noticed that there are a few stumbling blocks that often trip a team up. The purpose of this series and code base [https://github.com/rocketinsights/startup-guide-to-video] is to provide a solid foundation and architecture for companies dealing with v

There will be blood...

There will be blood...

Whenever we start a new greenfield project here at Rocket [http://www.rocketinsights.com], with few or no constraints on what technology we use to build, we are inevitably faced with the question: "Should we use the beta version of xxx technology?". This question is usually followed by someone suggesting, "It should be out of beta before we launch.". Or we might even hear a more drastic format of this question: "Should we use xxx language, after all it's where the industry is going?". This is w

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