Resorts and cruise lines are embracing ambients to enhance the experiences of their guests and improve their own operations. Disney’s MagicBand and Carnival’s Ocean Medallion maybe the best publicized, but all the cruise lines leverage ambient technologies to eliminate distractions and friction that distract from the experience they want to convey. The cruise lines design these systems so that you won’t have to pay much attention at all to the logistical details of travel. That all you remembe

> What gift do you think a good servant has that separates them from the others? > It’s the gift of anticipation. > And I'm a good servant; I'm better than good, I'm the best; I'm the perfect servant. I know when they'll be hungry, and the food is ready. I know when they'll be tired, and the bed is turned down. > I know it before they know it themselves. Mrs. Wilson, Gosford Park [https://en.wikipedia.org/wiki/Gosford_Park], 2001 > The future is already here — it's just not very evenly distribu

Apple’s Tim Cook believes that AR will be a “big and profound” revolution “that we’ll look back at and marvel on the start of it”. In four years, 3 billion consumers will have access to AR technology through iOS and Android smartphones, so the technology for AR apps is here. Now what? * How do we build AR that consumers will use? * What should an AR app do? * What’s AR going to be like in everyday use? Observing China’s one billion person AR platform China’s QR revolution is early stage AR.